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Icelandic designer Arnar Már Jónsson founded his eponymous brand in 2017 along with his British design partner Luke Stevens upon their graduation from the Royal College of Art. The label take inspiration from Iceland and Britain's unpredictable and temperamental weather to create products that feature both contemporary and functional design. The brand works with high-tech fabrics in an artisanal way "adding a human touch to performance-based clothing.” The result is highly functional garments with unique paneled designs and creative utilitarian details.