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INTRODUCING ACRONYM®: Founded in ‘94 as a design firm that slowly utilized their ideas towards apparel through contracted work, Acronym has been pushing the envelope on garment design since it has been originally conceptualized. Masterminded by Errolson Hugh, each Acronym piece brainstormed evolves over multiple years of progressive ideas before becoming a tangible product. Hugh’s karate background and architectural upbringing are consistently evident in the stylistic construction and articulation in every line, granting the look to be uniquely distinctive, functional in wear and difficult to replicate. Through the use of technical materials and hardware, Acronym continues to push their systems from their predecessors through unique approaches towards current apparel technologies with no signs of ever slowing down.


This year's Air Max Day, Nike celebrates the 30 year history of Air Max 90.

The swoosh is taking inspiration from the 2013 Air max 90 "Duck Camo" which was made in collaboration with japanese retailer Atmos. For 2020, the OG Nike silhouette receives a reverse camouflage makeover. The shoe features an infrared mesh upper with duck camo overlays. Swooshes are wrapped in black scales giving the shoe a subtly luxurious look. As always Nike branding can be found on the tongue and heel of the shoe. Originally designed as a running shoe, the Air Max 90 has become a staple of streetwear and this reversed camo colourway is a welcome addition to any collection.

The brand new Air Max 2090 showcases the technological advancements Nike has made, while still maintaining the style and design that made the Air Max 90 iconic. With the aim of all day comfort the shoe uses the brand-new Nike Air cushioning underfoot, resulting in an air unit that is 2 times larger than the air unit found on the Air Max 90. The mudguard, cassette, and heel logos pay tribute to the iconic style of the Air Max 90, while it sleek silhouette and modern materials give it a modern feel. The Air Max 2090 is the latest addition to the Air Max family and its blend of OG details and futuristic design ensure it is here to stay.

Drawing inspiration from the Japanese cultures, architecture and interiors, Nick Wakeman launched Studio Nicholson in London in 2010 to create considered pieces that are carefully engineered to provide structure and elegance. The menswear collection was created in 2017, with the same philosophy carried over from the established women collections.

Originally released in 2006 the New Balance 992 returns for the first time in years. The beloved silhouette is crafted from pig suede and mesh on top of a ABZORB sole. The handmade construction and premium materials used on the upper give the shoe a luxury feel while also providing durability and performance. The ABZORB sole offers optimal cushioning and the Ndurance outsole provides maximum durability and traction.  The New Balance 992 is timeless model that is sure to be a welcome addition to any wardrobe.