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Under the umbrella of Canadian outerwear giant Arc'teryx, VEILANCE was established to create innovative and essential products for "navigating and responding to urban environments". Its minimalistic, tapered and subtle designs have quickly garnered popularity amongst commuters in urban cities. VEILANCE proudly re-engineers its items over time-based on the feedback from its own designing team, as they are customers themselves. Striving to ever-improving its materials, VEILANCE is surely carving out its niche in the ultra-competitive outerwear market.