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The Los Angeles based punk rock-inspired streetwear label PLEASURES was spearheaded by former PUBLISH creative brand manager Alex James in 2015. A strong influence of metal, hardcore, new wave and goth music that James grew up with is evident in the collections. Defying the recent rock-inspired trends, PLEASURES introduces the vintage pieces with each collection because James believes in uniting all communities by using the music elements that he lives and breathes with.