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Snow Peak was founded in 1958 by an accomplished mountaineer, Yukio Yamai out of the discontent for the available mountain gear at the time. The birthplace of Snow Peak, Sanjo City, is a renowned industrial area for its history of fine crated metalwork, yet surrounded by rivers and streams along with a range of mountains. The two seemingly contrasting elements inspired Yukio Yamai to create products that are durable and functional, which is evident in the popular Titanium gear Snow Peak has to offer. Lisa Yamai, the granddaughter of Yukio, started Snow Peak Apparel in 2014, with hopes to combine an outdoor lifestyle with fashion.

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