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ACRONYM

Founded in ‘94 as a design firm that slowly utilized their ideas towards apparel through contracted work, Acronym has been pushing the envelope on garment design since it has been originally conceptualized. Masterminded by Errolson Hugh, each Acronym piece brainstormed evolves over multiple years of progressive ideas before becoming a tangible product. Hugh’s karate background and architectural upbringing are consistently evident in the stylistic construction and articulation in every line, granting the look to be uniquely distinctive, functional in wear and difficult to replicate. Through the use of technical materials and hardware, Acronym continues to push their systems from their predecessors through unique approaches towards current apparel technologies with no signs of ever slowing down.