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Established in 2011, designers Keita Ikeuchi and Mihoko Mori founded and wander with the goal of innovatively combining fashion and outdoor performance. With a strong designing experience and background for Issey Miyake Men, the duo wanted to "kindle a desire for nature and the mountains with the experience we had from working with a Parisian fashion brand, to establish a bridge between fashion and outdoor wear". And wander went on to win the 2016 Tokyo Fashion Award and continues to flourish with numerous collections featuring urban outdoor lifestyles.