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FUCT was founded in 1990 by American artist and designer Erik Brunetti and professional skateboarder Natas Kaupas. Since its humble beginning, the brand has stood out for re-appropriation of iconic logos and provocative graphics. The brand's ability and willingness to break new ground and use of subversive graphics has cemented Fuct as one of the earliest and most influential brands in streetwear and is considered in large part responsible for the current landscape of streetwear.