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New York based brand Paa was co-founded in 2013 by Peter Jurado and Al Verik  based on their common interests in textiles, shape and sound.  Since their first collection Paa has grown from a small line of sportswear inspired caps to a full line of simple yet timeless pieces.

Paa has put its emphasis on fabric and fit rather than thematic explorations.  This has resulted in creating products that are both classic and experimental. Paa focuses on creating clothing that subtly soulful through materials and design.