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Founded by Venice Beach native Eli Russell Linnetz, ERL creates bold and colourful designs inspired by L.A.'s youth culture. Linnetz is a multi-talented individual with a background that extends beyond clothing including photography, filmmaking, and set design, working with the likes of Kanye West, Lady Gaga and Comme Des Garcons. Rooted in Linnetz’s desire to create an effortless contemporary wardrobe ERL offers extensive assortment of playful garments inspired by venice beach skaters and 90s California nostalgia. Bright colours, bold patterns, and creative designs make up the bulk of ERL collections with a sentimental, youthful energy that is sure to add a bit of excitement to any wardrobe.