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Since being founded in 1948 by Rudolf Dassler, Puma has established to become the third-largest sportswear manufacturer in the world. Fast forward to 2013, PUMA SELECT, the lifestyle and collaborations division aims to create innovative products with artists, clothing labels and designers in limited quantities. HAN KJØBENHAVN of Denmark, Ader Error of Korea and SANKUANZ of China are a few of the notable collaborations thus far.