MAGAZINE B: MUJI
- Korean ad-free brand documentary magazine, Magazine B, brings an in-depth and independent review of brands and cultures across all spectrums. This issue of Magazine B takes a look at Muji. Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Initially starting with just 40 products the brand has grown to include over 7,000 products and successfully ventured into the housing business. Magazine B: Muji explores the history of the brand and how it has been able to find success through selling a lifestyle aesthetic.
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